The Global Pet Expo
Global Pet Expo, the pet industry's largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2010 Global Pet Expo featured 803 exhibitors, 2,250 booths and more than 3,000 new product launches. 4,495 pet product buyers from around the world attended.
I flew in to orlando sunday the 16th and checked in to one of the sketchiest hotels i have ever witnessed. I Dropped my luggage on the bed and headed out to dinner with some colleagues, i didn't get back to the room until 2am when i promptly fell asleep without turning the lights on. When i woke up and looked around and took a deep whiff i quickly made the executive decision to BOUNCE.
We found some rooms a mile down the road at a resort that ended up being pretty cool. It was a huge compound with multiple pools and bars the house drink was called "swamp water"
interestingly it also happened to look just like the toilet water
tuesday= booth setup
wednesday the show opens and we ran this new ad in the show daily
we started the show with our first press conference
we generated a fair bit of attention and were featured on the front page of the show daily on thursday.
we also ran a follow up ad supporting our new marketing campaign.
some random fun shots from thursday
john cullen talking to cuz
some cuz loving
me, the big cuz and the big J
Thursday afternoon we got very exciting news.
We won best in show for new dog toys for the second year in a row.
Last year we won for the arachnoid ball
this year for the brand new hol-ee cuz
friday we made the show daily again with the story on new product winners and we ran the holee cuz ad one more time. There was a lot of excitement around the booth with the news of our big win. but by about 3 o'clock it was time to break down the booth and get ready to head home.
bunch o' cuz